Brand Offers Older Adults Much More than Just Housing

How many of today’s — and particularly tomorrow’s — older adults are attracted to the concept of a “retirement community?” Increasingly fewer and fewer, say the experts at PRAXEIS, a Jacksonville, FL, consulting firm.

The reason, they say, is that “retirement community” connotes an institutional culture with rules, regulations and a restrictive environment. Today’s older adults view life’s second half as a time for growth and enrichment, not decline and loss

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